Posts Tagged ‘video’

Entertain with Video

Problem:

There’s not enough fun and entertainment in your work environment.

Solution:

Create an entertaining video that people will talk about.

Now, I’m not talking about something with song and dance in it (although that might not be a bad idea), I’m just saying that you need to be a little creative in assembling a good video.  It’s amazing how hard it is for us to create an entertaining video when we’ve all grown up watching them on TV.  There must be some kind of deception factor that lulls us into the TV and we think that is just real life or something.  It’s actually probably the skill of the producers.

Sure, footage on TV is done by a whole crew, with top notch equipment, writers, directors, and the works, but that shouldn’t stop us from learning what we can from what we see.

The next time you watch a commercial, instead of getting drawn into the message or story, try to step back and observe all the pieces of the production – the different camera angles, the short clips, the music, the script, storyline, transitions, etc.  And see if you can add a few of those concepts to your videos.  Those pieces make it entertaining.

It’s nice to have nice equipment, but you’ll have more creating something unexpected and entertaining that helps people remember you or your message.

P.S. I do have more videos in the works, but I’m going on vacation next week, so you’ll have to wait. (I just had an idea: VACATION Videos!  No doubt I’ll have some interesting footage I can share.)

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Create a Video

Problem:

Many people in your company don’t understand or respect what your group does.  If they only knew about your group, you might be able to help them better, or you might eliminate a bunch of duplicative work, or there would be less questions you’d have to deal with, or the company would just be a lot more effective.

Solution:

Create a video about what your group does.  Show how you can help other groups, or the kinds of things people should contact your group for, or the process your group uses to handle work, or whatever fits your situation.

Have fun with it, include everyone in your group, get some candid shots when they’re not looking, and find some cool music to add.  Then post it on your internal web site.  You must have a way to do that by now.  Dig into your IT department or webmaster to find out.  Otherwise, if it’s not proprietary info, just use YouTube or Vimeo and include the video link on your website, email signature, posters, or however you want to spread the word about the awesomeness of your group.

Video production is pretty easy these days.  You could even make it a habit and create a video once a month, or once a week, on different aspects of your group, or to provide status to upper levels (or anyone) on how you are progressing with whatever project you’re working on.  It’ll be a lot more interesting than a PowerPoint presentation.