10 Ways to Spread Ideas

Problem

There are a lot of exciting new ideas and concepts that you are learning  from books, TED talks, blogs, and a myriad of other sources out there on the internet.  But then you come to work at your corporation and everything seems to be backwards, you feel like you’re in some kind of a bubble, where no one knows what is going on in the outside world.

Solution

Start a book club.  There are actually other people at your corporation who do know about some of the same things you are learning, but you would never know because there is no forum for sharing brave new ideas.  So start one.

Book clubs are an easy, non-threatening way to explore new concepts.  Plus, they hardly take any preparation time.  Schedule a few meetings a couple weeks apart, divide the book into sections, read those sections before each meeting and develop a few discussion questions from that section.  You’ll find that once you get people talking about an interesting subject (to them), you can’t stop them.

Nothing is more powerful than ideas.

So your book clubs can be a breeding ground for innovative ideas to sprout and grow, because they can be nourished and fed by good discussion and refinement.

What do you want?  Change?

Then you’ll have to start a movement.

And to start a movement, you’ll need a compelling idea.

And to have a compelling idea, you’ll need lots of ideas.

And to get lots of ideas you’ll need to read a lot of books.

And to read a lot of books, you’ll either need to go to the library, or the bookstore, or sign up for the free newsletter that is changing the book publishing industry: http://www.thedominoproject.com/ [If you do it this week, Seth will drop the price of Poke the Box $1 for each 5,000 sign-ups.]

So get reading and start a book club.

P.S.  Sorry I didn’t list 10 ways to spread ideas.  I gave you one. You’ll have to come up with the rest yourself.

Advertisements

3 responses to this post.

  1. Posted by Greg on Wednesday at 7:45 am

    ah.. the old bait and switch. (The least you could do is list ten books)

    Thanks Rex. I think I will actually start an online book library ‘book club’. That’s where every tech that is a member of the corporate tech book library (Skillsoft Books24x7) can get together and discuss a book they are reading from that library.

    Yay. We get to use the tools given to us AND we get to collaborate.

    Reply

    • Posted by rex on Wednesday at 9:16 am

      Great idea, Greg! See, easy stuff.
      There can be so much more impact when people are connected.

      Sorry about the bait and switch. I read somewhere that a title with “10 Ways to…” for any subject will get you a lot more traffic. I guess it worked.

      Reply

  2. […] background on the Domino Project. Ivana Sendecka on the importance of shipping. Rex Williams on spreading ideas. Tom Fiffer on what’s cool. Paul Lancaster on the rise of the Information Jockeys. Aaron […]

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: