Man a Booth

Problem:

You have knowledge about something that other people should know about.  You want to share this knowledge with others, but don’t really know how to get the word out.

Solution:

When you’re at a conference, or some kind of event, how do people share information on a variety of topics that may be somewhat related to the subject of the conference?  They have booths.  At least that’s what we call them, but they don’t resemble a booth at all, they’re actually just tables with pamphlets and freebies and stuff.

So what does it mean when you’re manning (is that even a word, Peyton?) a booth, or running a booth?  It means you’re the expert.  At least more expert than the people who might come up and ask you about it.  So how do you get chosen to man a booth? 

You choose yourself.

What would happen if you decided to do the following?  Create a booth on some topic you know something about, and host it during lunch in your cafeteria.

I’ll tell you what would happen, you’d be known as the expert on that topic.  You’d meet new people, make connections, and spread an idea.  And when that subject comes up, people will know who to call.

What else do you want?

You could even do a different subject every week.  Then you’d be known as that booth person who knows a lot of stuff.  And you wouldn’t be selling anything, just educating people.

In reality, everyone knows a lot of stuff, but not everyone is willing to put it on display and teach others about it. 

So go do it.   And see what happens.